Creative Consultants

Fractional Creative & Marketing Consultants for Complex B2B Industries

Senior-level marketing and creative leadership, without the cost, commitment, or risk of a full-time hire.At MH Creative Consultants, we help technically complex businesses gain clarity, direction, and momentum through a fractional consultancy model built for scale.

The Power of Fractional Leadership for Complex B2B Businesses

Fractional leadership gives complex B2B businesses access to senior creative and marketing expertise on a flexible basis—providing clarity, accountability, and direction without the cost or risk of a full-time hire.

What Fractional Actually Means

Senior Expertise. Part-Time. Fully Accountable.

Fractional consultancy gives you access to experienced, senior-level creative and marketing leadership on a flexible basis, without the overhead of a permanent hire.

Instead of committing too early or relying on disconnected external support, you gain:

  • Strategic leadership when you need it
  • Clear accountability without long-term risk
  • Embedded understanding of your business

We work as part of your ecosystem, not an external supplier.

Why Fractional Works for Complex B2B Businesses

A Smarter Model for High-Stakes Industries

Fractional support is particularly effective for businesses operating in technical, regulated, or high-value sectors.

It provides:

  • Strategic direction before execution
  • Senior-level thinking without full-time cost
  • Faster alignment across leadership, sales, and marketing
  • Flexibility as your business evolves


This reduces wasted spend, accelerates decision-making, and creates confidence at leadership level.

Designed for Businesses Where Marketing Is Hard to Get Right
These businesses don’t need more activity. They need better direction.

We typically support:

Who We Work With

Manufacturing and industrial businesses

Supporting complex operations with clear brand, marketing, and strategic alignment.

Clean energy and sustainability organisations

Translating technical innovation into clear, credible market positioning.

Engineering and infrastructure companies

Providing strategic direction for long sales cycles and high-value decision-making.

B2B SaaS and technical platforms

Clarifying value propositions in competitive, technically complex markets.

Professional and advisory services

Strengthening positioning and differentiation in trust-led, expertise-driven sectors.

Founder-led and scaling organisations

Bringing senior-level clarity and structure as businesses grow and evolve.

We provide fractional creative and marketing leadership that brings clarity, strategic direction, and commercial focus to complex B2B businesses—without the cost or commitment of a full-time hire.

What We Do

Fractional Creative & Marketing Leadership

Ongoing strategic leadership and creative direction, embedded into your business.

Brand & Positioning Strategy

Clear, confident positioning that reflects the true value of your work.

Marketing Strategy & Planning

Practical strategies built for long sales cycles and complex buying decisions.

Creative & Content Direction

Oversight and direction to ensure clarity, consistency, and commercial relevance.

Tell Us Your Fractional Needs

Describe your business, challenges, and goals, and we’ll match you with senior-level creative and marketing expertise that fits—without the cost or commitment of a full-time hire.

 

A Better Way to Lead Marketing in Complex Businesses

Fractional consultancy exists to reduce risk, improve clarity, and support better decisions, without unnecessary cost or commitment.
If your business has outgrown tactical marketing but isn’t ready for a full-time senior hire, this is the middle ground that actually works.